Awazel ME Website
Website: awazelme.comCountry: EgyptIndustry: Insulation Products The Awazel ME website was developed as an advanced digital presence for one of the leading companies specializing in insulation products in the Egyptian market. We began the project with an in-depth study of the product range and the targeted customer segments, alongside a comprehensive analysis of both local and […]
The numbers speak for themselves
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Lead Generation
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Organic Traffic
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Visual Showcase
Crafted with precision, down to the pixel
See It In Action
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A detailed look at the design decisions, interactions, and results that brought this project to life.
Overview
How we transformed this business
Project Story
From vision to launch — every step, intentional
- Conducted 12 stakeholder interviews across departments
- Analyzed 8 direct competitors in the Saudi market
- Mapped the full customer journey from awareness to conversion
- Identified critical content gaps and SEO blind spots
- PageSpeed score of 34 — causing 68% mobile bounce rate
- Zero ranking keywords in the top 50 positions
- No Arabic language support — missing 70% of target audience
- Outdated design eroding brand credibility
- Defined a modular design system for long-term scalability
- Planned bilingual (EN/AR) content with proper hreflang setup
- Established KPI targets: sub-2s load, 90+ PageSpeed, 3x leads
- Created a phased rollout plan to minimize disruption
- Custom theme with component-driven architecture
- Optimized asset delivery — WebP, lazy loading, CDN
- Structured data markup for rich search results
- Conversion-focused landing pages with A/B testing
- Comprehensive cross-browser and device testing
- Performance benchmarking against industry standards
- Full analytics and conversion tracking setup
- 30-day post-launch sprint for data-driven refinements
What We Built
Performance & Delivery
Behind the Results
Why this project succeeded
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What This Means For You
- Struggling with low traffic and zero visibility?
- Poor conversion rates despite good products?
- Slow, outdated website hurting your credibility?
- Competitors outranking you on every search?
Let's achieve similar results for your business.
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