AJ Cleanse Website
For the AJ Cleanse project, which specializes in cleaning services in the United Kingdom, we developed a website that reflects the quality and professionalism of the company. We started with a comprehensive competitor analysis to identify key strengths to highlight and gaps to leverage in offering a superior user experience. Based on this study, we […]
The numbers speak for themselves
Lead Generation
PageSpeed Score
Organic Traffic
Avg. Load Time
Visual Showcase
Crafted with precision, down to the pixel
Homepage design
About page design
Services page design
Contact page design
See It In Action
Watch the full project walkthrough
A detailed look at the design decisions, interactions, and results that brought this project to life.
Overview
How we transformed this business
The Problem
A Saudi-based digital services company with strong expertise — but an outdated website generating zero leads and invisible on search engines.
Our Approach
Build a bilingual, performance-first website engineered to establish authority, dominate organic search, and convert visitors into qualified leads.
The Outcome
A custom WordPress site with advanced SEO architecture, sub-second load times, and a conversion-focused design — delivering 147% more leads in 90 days.
Project Story
From vision to launch — every step, intentional
- Conducted 12 stakeholder interviews across departments
- Analyzed 8 direct competitors in the Saudi market
- Mapped the full customer journey from awareness to conversion
- Identified critical content gaps and SEO blind spots
- PageSpeed score of 34 — causing 68% mobile bounce rate
- Zero ranking keywords in the top 50 positions
- No Arabic language support — missing 70% of target audience
- Outdated design eroding brand credibility
- Defined a modular design system for long-term scalability
- Planned bilingual (EN/AR) content with proper hreflang setup
- Established KPI targets: sub-2s load, 90+ PageSpeed, 3x leads
- Created a phased rollout plan to minimize disruption
- Custom theme with component-driven architecture
- Optimized asset delivery — WebP, lazy loading, CDN
- Structured data markup for rich search results
- Conversion-focused landing pages with A/B testing
- Comprehensive cross-browser and device testing
- Performance benchmarking against industry standards
- Full analytics and conversion tracking setup
- 30-day post-launch sprint for data-driven refinements
What We Built
Performance & Delivery
96/100 PageSpeed Score
Optimized asset delivery with WebP, lazy loading, and CDN for sub-second load times.
Mobile-First UX
Responsive design tested across 15+ devices with touch-optimized interactions.
SEO-Ready Architecture
Structured data, semantic HTML, bilingual hreflang, and optimized meta across all pages.
Scalable Backend
Modular WordPress architecture with custom post types and reusable component blocks.
Conversion Optimization
A/B tested CTAs, strategic form placement, and trust signals for maximum lead capture.
Analytics Integration
Full GA4 setup with custom events, conversion funnels, and real-time performance dashboards.
Behind the Results
Why this project succeeded
Data-Driven Strategy Decisions
Every decision backed by research and analytics.
We mapped competitors, analyzed user behavior, and defined KPIs before writing a single line of code.
Performance-First Architecture
Speed was engineered in, not bolted on.
Custom WordPress build with optimized asset pipeline, CDN delivery, and component-driven frontend for sub-second loads.
SEO Woven Into Every Layer
Rankings built into the codebase itself.
Structured data, semantic HTML, bilingual hreflang setup, and technical SEO validation at every development stage.
Conversion-Centered UX Design
Every element tested to maximize leads.
Page layouts were A/B tested and refined — from CTA placement to form friction and trust signal positioning.
Sound Familiar?
What This Means For You
- Struggling with low traffic and zero visibility?
- Poor conversion rates despite good products?
- Slow, outdated website hurting your credibility?
- Competitors outranking you on every search?
Let's achieve similar results for your business.
Ready to Build a Website That
Actually Makes You Money?
We build high-performance websites engineered for growth, revenue, and measurable business results.
More Work
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