How to distinguish your site

To have a distinguished website, each of us needs to follow a set of steps that will help present the site in the best possible way. There are several key factors that fundamentally improve the user experience of your website, which means increasing the number of visitors and consequently increasing sales. In this article, we will learn together the most important steps to focus on when creating your website and the key factors you need to provide to achieve a successful website.

What should you do before creating the website?

A common mistake is to start designing the website without prior study and proper analysis of competitors, relying only on preferred design and available data. But what some forget is that the website is a marketing tool you will use to compete in search engines. Your website will represent your company in the virtual world, and customers will browse your site and your competitors’ sites. Have you asked yourself what will make them choose you over your competitors? What will make them choose you is providing several factors on your website that make the browsing experience good and psychologically encourage them to trust you and choose you among competitors. Below, we will learn the most important steps to achieve this goal:

Step One (Study Competitor Websites):
Certainly, your project has a group of competitors who have websites on the internet. The first step is to thoroughly study these sites in terms of design, data presentation method, number of pages, site speed, etc. If you are unable to do this study yourself, you can send us a message through (click here) and include the URLs of your competitors. The Arqam Web team will conduct a detailed study and send it to you.

Step Two (Differentiation):
After thoroughly studying all competitor sites, you will list all the features of these sites and ask your website designers to include these features in your website. Additionally, you can suggest some ideas to take the competition to another level and distinguish yourself significantly so that the customer does not hesitate and chooses you.

Below, we will share with you some important points that will notably make your website stand out…

The Most Important Factors That Distinguish Your Website

First: Good User Interface Design
Choosing colors, arranging elements, and organizing data within the website pages must be done thoughtfully. Therefore, we advise that the website designer be the one to manage this task from start to finish without imposing unnecessary opinions, as they are the most knowledgeable about how to distribute colors and select elements that will help present the website in the best way. All you need to do is choose a skilled website designer or design company with a good portfolio, send them your project or company data, and leave the task of designing the user interface of your website to them.

Second: Responsive Design
Currently, the majority of internet users browse the web via their phones. Therefore, your website must be programmed to be responsive to all screen sizes. Responsive design adjusts itself based on screen size, meaning elements are clearly displayed on any screen of any size and on all device types. Do not neglect this point as it is very important.

Third: Textual Content and Images (Content)
Designing a good website but neglecting content is like making a very good box and putting a spoiled cake inside. Content is the foundation for which the website is designed to display. Is it logical to focus on building the walls of your store but neglect the products? Of course not. Therefore, well-written textual content designed to attract the customer’s attention and carefully crafted phrases is one of the most important marketing tools on your website. Without a doubt, images are no less important than textual content—if not more so—as the first thing that attracts the eye is the image. So, you should photograph your products professionally or purchase ready-made images of the same products from stock photo sites. The important thing is that images are professional and help attract the customer’s attention.

Fourth: Blog
Many company website owners do not realize the importance of having a blog on their websites, even though it is one of the most important sections. A blog is the articles section of the site where you can publish posts related to your website’s field. You can divide it into several categories and dedicate a section for offers where you publish deals you provide to your customers. Each article you publish will help you in several important ways:

• It will increase your visibility on search engines like Google, thereby increasing traffic.

• You can also share the article on your company’s social media accounts, which will bring more visitors from search engines and increase your online presence.

• Over time, continuously updated content will earn you a very good ranking in search engines, which will significantly multiply your sales.

Therefore, any website, regardless of its activity, should contain a blog.

Fifth: Instant Messaging Programs (Chat)
A visitor to your website will likely have questions before deciding which company to choose. Therefore, you must provide them with the ability to chat with you directly through the website for quick responses to their inquiries. This also builds trust that you are always available to answer questions, reassuring the visitor and encouraging them to choose you over competitors. The company designing your website can activate chat with the feature to notify you when a visitor is on your site, allowing you to monitor the number of visitors in real-time. Another useful feature is to proactively greet the visitor through the chat box, informing them you are available to answer any question or inquiry, which leaves a positive impression on your website visitors.

Sixth: Website Speed (Page Speed)
Imagine you search for a specific product on Google, and on the first page, there are 10 results, all offering that product. You open the first five sites, but four of them take more than 10 seconds to load, while one site loads in just 3 seconds. Of course, you will close the slow-loading sites and focus on the fast-loading one. This is exactly what we want for your site. Website speed is a crucial factor in visitor retention. Your site may appear prominently in search results, but if visitors have to wait too long for it to load, they will get bored and leave before it finishes loading. Therefore, site speed should never be neglected.

You can easily have a website with all the features mentioned in this article from Arqam Web (click here and contact us now).